Audi advertises new E-Tron SportbackJanuary 30, 2020
Audi returns to the Super Bowl with a completely new ad featuring the e-Tron Sportback 2020 model year.
In a 60-second video, actress and environmental activist Macy Williams, known for the Game of Thrones series, plays. In the video, Stark drives an e-Tron Sportback through the streets clogged with old cars, including a replica of Dodge Charger Dominic Toretto from Fast & Furious.
As she gets stuck in traffic, Stark begins to sing his own song “Let It Go” by Frozen. The company describes the new version as “a more challenging look at the song that conquered the world by storm, but still demonstrates that the transformation always begins with letting go of something old to create something new.”
In this case, the “new” is a sustainable and electric future. This theme is repeated throughout the advertisement, since the intersection with the clip represents a crossroads between “today’s biased opinions and old ideas about consumption, success and status”. In essence, this is an electric future compared to a past that absorbs exhaust fumes.
Although the clip is not as memorable as the 2016 Super Bowl infomercial promoting the R8, Audi says the ad highlights their goal of entering a new era of sustainable mobility. As we previously reported, the company plans to offer 30 electrified cars by 2025, including 20 all-electric cars.
Super Bowl advertising is part of a wider global campaign to be launched on television and social media in major car markets such as China, Germany, France and the UK. As part of the campaign, the manufacturer will release “additional chapters” on electrification, wiring, and design. Audi hopes this will “rejuvenate the brand and, in particular, increase awareness and attract a new audience, highlighting the theme of sustainable mobility as new forms of luxury.”
Returning to the e-Tron Sportback, this is a stylish coupe-crossover with a 95 kWh battery that powers two electric motors. This provides the model with all-wheel drive, as well as a combined power of 355 hp. and 561 Nm of torque. In terms of performance, the crossover can accelerate to 100 km / h in 6.6 seconds and reach a maximum speed of 200 km / h. More importantly, the model can travel up to 466 km from a single charge in the WLTP cycle.
Those looking for even better performance can put the car in S mode. When this happens, the Sportback can generate 402 hp. and 664 Nm of torque for eight seconds at a time. Thanks to additional power, a speed of 100 km / h is achieved in 5.7 seconds.
In addition to the Sportback 55, the entry-level Sportback 50 will appear in the lineup. It is equipped with a smaller 71 kWh battery and less powerful motors that develop 308 hp. and 540 Nm of torque. Performance is astounding, since the car accelerates to the “first hundred” in 6.8 seconds, and the maximum speed is 190 km / h. Of course, the greatest concern is the distance traveled on a single charge, as it decreases to 347 km.
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