Aston Martin will be engaged in the production of alcoholNovember 27, 2019
In partnership with Bowmore distillery, the automaker will release a series of exclusive whiskey
Aston Martin has announced another unusual project. After coming to the industry of interior design, releasing the first motorcycle and crossover brand in the history, the brand decided to switch to alcohol production.
Together with Bowmore Distillery, located on Islay Island in the west of Scotland, Aston Martin will develop an exclusive series of single malt whiskeys. The bottle design and “visual experience” were entrusted to come up with a team of stylists led by Aston Martin’s chief creative director Marek Reichman. These are the same people who worked on the skyscraper in Miami, the appearance of the first global Aston brand center in Tokyo, and the design of the brand’s dealerships around the world.
Other companies also have several similar projects: Bentley and Porsche produce branded honey, Volkswagen – sausages and ketchup.
For Aston Martin Design, this is not the first experience in creating things abstracted from cars. The previously assembled group of designers by Reiman noted the interior design of the Aston-branded residential complex, took part in developing the first motorcycle brand in the history and launching the Aston Martin Automotive Galleries and Lairs service, which offers customers the design of garages and unique turnkey exhibition venues.
Aston Martin designers, who are not busy drawing boats, minisubmarin and drones, find time for cars. For example, the first crossover Aston Martin DBX. It is built on a special aluminum platform and equipped with the most powerful V8 in the current line: the engine gives out 550 forces and 700 Nm of torque, accelerating the SUV to the first 100 km/h in 4.5 seconds.
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