Aston Martin officially confirmed the arrival of the team

Aston Martin officially confirmed the arrival of the team

April 2, 2020 0 By autotimesnews

Earlier this year, Lawrence Stroll, together with a consortium of investors, acquired a stake in Aston Martin. On the eve it became known that the company was able to attract 536 million pounds of investment, and Stroll Sr. will take over as executive director.

Today it is officially confirmed that in 2021 the Racing Point will be renamed the Aston Martin F1 Team, having received the status of the factory team – and will continue to use the base at Silverstone.

Lawrence Stroll: “In recent months, the investment process has required all my attention and energy, there have been sleepless nights. At the same time, this is one of the most interesting deals with my participation. Cars are my passion, they occupy a huge place in my life, and Aston Martin has a special place in my heart.

The opportunity to announce that the deal has taken place is a great honor for me, one of the highlights of my career. Having completed the legal process, I can focus on implementing the strategy so that the brand will achieve great success in the next years.

Our strategy provides that participation in Formula 1 will become the basis of a global marketing strategy, and that is why we will rename the Racing Point team. Aston Martin has a successful history of performing in various racing series, but now we have the opportunity to create a factory team in Formula 1.

The global coverage of Formula 1 is unparalleled, so we will take this opportunity to introduce the brand in key markets.

I myself wonder which of the racing technologies will appear on Aston Martin road cars. They will be especially relevant for cars with mid-engine layout, which we plan to release in the future.

We continue to invest in Racing Point so that all employees have the necessary resources. With the renaming of Aston Martin, the team will be under great pressure, as expectations are much higher. From the very beginning, we must be competitive. I have no doubt – our team at Silverstone will accept the challenge and will do everything to make us proud of the name Aston Martin.

Now we are disappointed that we can not participate in races, but we understand the current situation and stay at home. We use video conferencing to implement our plans for 2020 and 2021. I have in Formula 1 long-term plans, and what is happening now is just a pause in our journey. “