Aston Martin is going to produce only crossovers

Aston Martin is going to produce only crossovers

June 29, 2019 0 By autotimesnews

The British 4-door coupe Rapide, as well as its electric version of the Rapide E, will soon be completely discontinued. Manual automaker decided to concentrate all attention on the creation of popular now crossovers.

In the modern automobile world, crossovers and SUVs are gaining more and more popularity, and sedans, coupes and station wagons in demand earlier (let alone minivans) are slowly losing public interest. It is because of this trend, many automakers are beginning to rebuild their plans and try to please buyers as much as possible by creating as many crossover models as possible.

So the leadership of the British brand Aston Martin has also decided to concentrate all its attention and the company’s capabilities on creating this particular type of vehicle. It is reported that the elegant 4-door coupe Rapide, as well as its all-electric version of the Rapide E, will soon be completely discontinued. As Andy Palmer, who is the CEO of the automaker, said in a recent interview, Rapide did not live up to sales expectations.

The company from the UK will produce instead of this model the first in its history DBX crossover. In addition, in the near future, mass production will start for the Lagonda electric crossover company, which is owned by Aston Martin.

  As previously reported, the mass production of the Aston Martin DBX crossover should start at the end of this year, only 5,000 units of this model will be produced annually. Well, the all-electric Lagonda crossover will hit the market in 2023, with a circulation of 3,000 copies annually.