Aston Martin is about to become “British Ferrari”April 8, 2020
The English manufacturer wants to focus on the production of more exclusive sports cars.
Aston Martin is currently experiencing not the best of its times, but everything can change thanks to a solid investment from Lawrence Stroll, who owns the Racing Point F1. It is known that during the investment transaction, the Canadian billionaire acquired 16.7% in Aston Martin and became the executive chairman. At the same time, Stroll spent £ 182 million (about $ 224 million). Now Autocar reports that the automaker is preparing to try out a new business model: Aston Martin aims to become the “British Ferrari.”
The brand will produce more exclusive sports cars. There will be fewer cars, but the profit will be higher. The CEO of the company Andy Palmer told reporters about this.
DBX is already showing how effective the chosen path will be. According to Palmer, the book of orders for 2020 has already been filled.
On the whole, in the near future, the brand plans to sell off the remaining stocks, and then concentrate all resources on assembling machines to order, making sure that their quality is “ideal”. It is noted that in addition to the same DBX, Aston Martin relies on other cars with an average engine location. So, Valkyrie is due to appear this year. In 2020, the company will offer Valhalla customers, and a year later – a new Vanquish.
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