Aston Martin expects high sales of crossover DBX

Aston Martin expects high sales of crossover DBX

December 26, 2019 0 By autotimesnews

The leadership of delirium hopes that their new crossover will help to return the company to the first places in the popularity ratings of premium automotive brands.

The British automaker is now in debt (talking about big money), and he had to increase it in order to finance the development of his first crossover. In an interview with a reputable European publication, CEO of the British brand Aston Martin Andy Palmer said that DBX will help change the fate of the company.

“Each of our cars is aimed at conquering its niche in the modern automotive world of premium cars. From a business point of view, it is very important for us to have at least one model in each of the above segments, ”he said. “The DBX crossover is our first model that significantly expands our capabilities.”
 
Mr. Palmer also separately noted that Aston Martin hopes to produce from 4,000 to 5,000 copies of the DBX per year, almost doubling its capacity.

With the help of the new DBX, the brand expects to push the market for the long-standing kings of the SUV segment – the German Porsche Cayenne crossover and the British Range Rover.

“Today, more than 70% of Aston Martin customers have crossovers and SUVs in their garages, so our hardest work to develop our SUV DBW has already been done,” Palmer said. “We just need to make these people decide to buy our car.”

“They drive a Porsche Cayenne and Range Rover. What we strive to do is to offer our customers a premium car similar in level of comfort and level of performance. By the way, the German Cayenne was an important guide for us in the development of our crossover.