Alfa Romeo will fix the traditional flaws SauberFebruary 4, 2019
In Switzerland, continue to comment on the renaming of Sauber in Alfa Romeo Racing and talk about what this will lead to. Some of the implications of such a move are not quite obvious.
Firstly, the traditional business and technological partnership of the team from Hinwil with Ferrari will become closer, and it is beneficial for both parties: in Maranello they will be much more active in using their own high-quality Sauber wind tunnel worth $ 70 million, which no one will have now cause questions.
The Swiss tabloid Blick continues to insist that Maurizio Arrivabene, who has retired as head of Scuderia, can apply his rich marketing experience in Hinwil. Of course, not at the head of Alfa Romeo Racing, which is occupied by Frederick Vasseur, and copes with this work.
The weak point in the work of the marketing department Sauber has historically been so important for any Formula 1 team area as the relationship with the fans, which was also expressed in poorly organized trade in souvenir products. Moreover, this problem in Hinwil could not be solved since 1993, since the debut of the Swiss team in F1. There is no doubt that now trade in attributes and all sorts of souvenirs with the Alfa Romeo logo will be put on a grand scale, and it is quite likely that Arriribene will undertake the solution of these tasks.
Of course, the process of drawing closer to Ferrari means for Hinwil additional guarantees for the staff of the renamed team, and the most capable and experienced specialists will have a very real chance in the future to go to work in Scuderia. The plans of the leadership of Alfa Romeo Racing for 2019 – the struggle for 6th place in the Cup of designers, and this is the minimum program.
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