Acura plans to become a sports brand

Acura plans to become a sports brand

September 27, 2020 0 By autotimesnews

According to the head of the Japanese premium brand, every Acura model will soon receive a high-performance version of the Type S. Acura wants to become a company that makes powerful cars again.

In a recent interview with overseas magazine Motortrend, Acura chief executive John Ikeda had the opportunity to discuss the brand’s current state and where it is ultimately headed. Mr. Ikeda said Acura wants to introduce a high-performance Type S version for the company’s entire lineup.

In the late 1990s and early 2000s, Acura was popular with models such as the NSX supercar (pictured), Integra Type-R sports sedans, Legend Luxury and TL Sport. While some of these vehicles had slight similarities to similar models from Honda (Acura is owned by Honda), Acura’s desire for high-performance vehicles that would handle perfectly and have impressive dynamic performance made these models desirable for speed enthusiasts.

Acura wants to go back “to its roots” and bring enthusiasm back to its powerful models.

To drive more interest in its cars and create more truly exciting models, Acura will offer the high-performance Performance Type-S trim for all of its vehicles, starting with the TLX Type S sedan. The TLX Type S is powered by a 3.0-liter turbocharged V6 engine that produces 355 horsepower. We expect this engine to appear in other Acura models, which have engine bays large enough to accommodate this large engine.

Not so long ago, AutoTimesNews wrote that the rarest Acura NSX Zanardi Edition was put up for auction. A unique lot has appeared on the Bring a Trailer auction website – a sports car Acura NSX in a rare Zanardi Edition.