Actor Idris Elba will advertise the Ford Mustang electric crossover

Actor Idris Elba will advertise the Ford Mustang electric crossover

November 5, 2019 0 By autotimesnews

For the main role in his advertising video, the American brand invited the famous actor Idris Elba. The video advertises an electric crossover, which was created based on the Mustang sports coupe. The official presentation of the crossover is scheduled for November 17.

Ford is ready to present its first electric crossover in the world. Yes, yes, we are talking about that electric car, the creation of which, the brand’s engineers were inspired by the legendary Mustang sports coupe.

To make the recently launched advertising campaign for the new product more successful, the automaker invited the famous actor Idris Elba, who will play the main role in the video.

  “Most people don’t know this, but I worked at Ford when I was a young guy,” said Mr. Elba. “My dad also worked at Ford. It’s practically in my blood. Therefore, working on this project and getting behind the wheel of a new, all-electric crossover that leads us all into the future, I get real pleasure. ”

  As Mr. Alba said, the crossover of the American brand leads us into the future. This is true, because the entire automotive industry has changed very much lately. All automakers are keen to electrify their lineups, introducing hybrid models or even all-electric cars. Cars with an autonomous control system appear.

  Ford refused to use the designation Mach 1 for its new crossover shortly after the new product was officially announced back in January 2018. An application for registration of a new trademark filed by company representatives back in April of this year suggests that the crossover may receive the designation Mach-E. The official presentation of the car will take place live on November 17 this year.

Not so long ago, our publication wrote that foreign journalists managed to test the revived Ford Bronco R SUV on the roads. the American brand organized a test drive of the Bronco SUV. This model was specially prepared to participate in the legendary rally in the Bach desert.