A native of BMW became a Pininfarina DesignerFebruary 20, 2020
The new creative director of the Italian design house Pininfarina was Kevin Rice, who previously worked at Opel, BMW and Mazda.
Rice, 56, will be the creative and strategic leader of all three Pininfarina design departments: automotive, industrial design, and architecture. Rice replaced Carlo Bonzanigo, who left Pininfarina last fall, citing “personal reasons.” Rice will take over this post on March 1, the company said in a press release.
Mr. Rice is a British citizen. He studied transport engineering in England before starting his career at Opel in Germany in 1986. He worked at BMW for 13 years – he was responsible for the exterior design of models, including such iconic cars as the 3-Series, 1-Series and 4-Series.
In 2014, Rice was appointed as the new head of the Mazda Europe design studio. He left Mazda in 2018 and that year joined Chery Automobile as chief designer.
Recall that this year Pininfarina celebrates the 90th anniversary of its founding by the Italian automobile designer Battista “Pinin” Farina in 1930. Throughout its history, the legendary developer has created such iconic cars as the 1947 Cisitalia 2020, Alfa Romeo Duetto and Ferrari 456 GT.
The 2008 global economic crisis forced Pininfarina to close and sell off its former plants. The company was bought by Indian Mahindra in 2016 for 25.3 million euros.
Pininfarina employs about 700 people, of which 400 in Italy and 250 in Germany. The brand also has offices in China and the USA. Automotive design and engineering make up about 80 percent of the business.
Pininfarina CEO Silvio Angori at the anniversary event in Milan, said the project department has substantially revised its revenue forecasts for China due to an outbreak of coronavirus. Between 25% and 30% of the company’s revenue comes from China. Angori said 50 office workers in Shanghai began to return to work on Monday in small groups and on strict hygiene protocols.
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