2020 Buick Encore GX Buyers Receive Free Audiobooks And Podcasts From Famous Hollywood ActressOctober 10, 2020
The premium SUV will come with a signature collection of podcasts and audiobooks handpicked by acclaimed Hollywood actress Reese Witherspoon.
Reese Witherspoon, who, in addition to her film roles, is known for her love of reading, has created one of America’s most influential book clubs. He is directly affiliated with the Hello Sunshine media company, created by the actress.
Now it became known that Buick and Hello Sunshine announced a partnership: in the multimedia of the 2020 Encore GX SUV, the popular application of the Reese Witherspoon book club will receive the popular application. Buyers of the premium SUV will be able to choose from a curated collection of podcasts and audiobooks read by the famous Hollywood actress.
This move is very successful: most of Buick’s customers are women. According to J.D. Power, we are talking about 55%.
This alignment of forces is consistent with the new trend. More and more women are opting for premium SUVs.
The cost of the new Encore GX starts at $ 25,695. In the base version, the SUV receives a 137-horsepower 1.2-liter turbo engine, a set of Buick Driver Confidence safety assistants, a head-up display, an automatic parking aid, etc.
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