The new Ford F-150 first received a B&O speaker systemJuly 1, 2020
Ford’s partnership with Bang & Olufsen, a Danish company specializing in the design and manufacture of high-end audio, video systems and Hi-End phones, is already bearing fruit.
The all-new Ford F-150 was introduced to strengthen leadership in a segment that is more competitive than ever before. But the Ford F-150 is more than just a working truck – it should also function as a convenient and high-tech pickup truck for leisure and for the family.
With this in mind, the F-150 was the first car to feature the new B & O Unleashed audio system, which has up to 18 speakers for a truly immersive sound. More affordable models offer an 8-way 640-watt B & O speaker system. The manufacturer paid much attention to the placement of speakers to provide the best experience, regardless of where the passengers are sitting.
For example, the speakers installed in the head restraints provide a “almost over the ear” sound that far surpasses conventional systems. There are also speakers for creating a multidimensional sound effect. They are equipped with laser engraved aluminum grilles, which also provide an excellent appearance. Unleashed is standard on Limited, Lariat, King Ranch, and Platinum trim levels.
“We are delighted to expand our fruitful partnership with Ford, offering an expanded range of B & O audio and video equipment to a wider group of F-Series owners than ever before,” said Bill Wyman, vice president of global marketing for Car Audio Harman.
The upcoming Ford Mustang Mach-E is also expected to receive this improved sound. Although the sound system may seem trivial in a hard truck such as the new F-150, it is precisely these steps Ford must take to fit the latest Ram 1500, which has a completely modern cab with an affordable sound system with 19 speakers.
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