BMW will review i3 development strategyJuly 17, 2019
In the BMW i family, there are Life Carbon Fiber and Drive modules with an aluminum chassis and electric transmission. They may leave the company’s lineup in the foreseeable future. Apparently, the company decided to do away with advanced ideas and return to the mainstream. This was announced by Peter Nota, a member of the BMW board of directors for sales.
The company probably overestimated the demand for electric cars and developed the wrong production strategy. Previously, the company claimed that it was capable of producing i3 and its carbon fiber components in large quantities, however, the reality showed that it would cost more and lead to the project’s failure to pay.
The unusual design — the small rear doors of the small size that open only when the front doors are open — also played against the BMW i.
In May 2019, production of the BMW i3, which has been produced since 2013, reached 150,000 electric vehicles. Meanwhile, Tesla has so far released more than 260,000 Model S alone, and Model 3 has broken BMW’s achievements in one year.
It is assumed that in the near future, within a few years, the i3 will leave the BMW model range, leaving no successor. However, BMW may prefer another option – to release i3 for several generations with only minor changes.
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