Autonomous aircraft will bring billions of dollars to the advertising marketMay 21, 2018
Mass appearance on the roads of cars with automatic control systems in the US will bring the advertising market an additional income, which will amount to hundreds billions dollars annually. This conclusion was reached by experts of the financial holding company UBS, QZ reports.
According to the study, by 2030 in the US, the annual total revenue from using drones will be $ 2.3 trillion. At the same time, about 70% of this amount will come from the funds received from the sale of services and advertising.
So, about 1.2 trillion dollars a year will earn services for the provision of robotic taxis. Experts suggest the emergence of many new transport and travel online agencies that will be able to compete with the services of Lyft and Uber, despite the fact that they have their own huge customer base. Another $ 472 billion will be earned on advertising, which will begin to show in drone “yesterday’s drivers.”
Earlier, experts holding Morgan Stanley conducted a study that showed that the massive introduction of autopilot will lead to an increase in the market for alcoholic beverages, which will receive an annual additional income of $ 100 billion.
This is explained by the solution of the problem of incompatibility of drinking and driving a car – people can afford to drink more without fear of being involved in drunken driving.