Audi has published a roadmap of its modelsOctober 7, 2019
Audi is turning into a provider of electric mobility – this process covers all areas of the company. By 2025, the German brand intends to bring to the market more than 30 electrified models and achieve sales of electric cars at the level of 40% of the total number of cars sold.
At the same time, Audi is consistently following the path of sustainable mobility. Accordingly, the areas of procurement and production are also more closely aligned with sustainability criteria. Skills and experience from the development and production of the Audi e-tron will be included in upcoming projects for the development of all-electric models. These activities are accompanied by comprehensive training and development concepts.
Audi becomes a provider of integrated, carbon-neutral premium mobility with the goal of taking the lead in the segment. To this end, the manufacturer is accelerating its electrification roadmap throughout the company. By 2025, the carbon footprint of the fleet should be reduced by 30% over the entire life cycle compared to 2015.
Premium customers today are increasingly focusing on sustainable mobility. Therefore, it is a consistent step to make electric mobility one of the central cornerstones of the brand’s new strategy. Audi will set aside a 50% marketing budget for topics related to electric mobility in the future. The company seeks to provide its customers with a stronger emotional experience with a new type of power plant, to dispel any reservations and spark enthusiasm. Audi also began a new chapter in its history with the launch of the e-tron model in early 2019.
Brand trading partners around the world are important ambassadors of new technology. In order to prepare their business for e-tron, dealers have been installing the appropriate charging infrastructure for many months. Audi has trained more than 9,500 employees at international dealerships to market the Audi e-tron.
With the new Plug & Charge feature, which will be available shortly, Audi e-tron will automatically authorize on the charging terminal using cryptographic processes and activate it. To charge their cars, Audi customers can install a charging station in their homes and garages. If desired, your local Audi service center will send an electrician to check the power supply in the customer’s garage and charge. The charging station allows you to fully charge the electric car in 4 hours. The Audi e-tron can be charged at the maximum available power, taking into account other household needs of consumers to avoid overloading the power source at home.
Audi also considers carbon-neutral electric vehicle manufacturing an important element in brand development. The Brussels plant plays a pioneering role here: it has already been environmentally friendly since the start of production of the Audi e-tron. This was achieved by installing the largest photovoltaic system in the region. Now the company is fully implementing this strategy: by 2025, all Audi plants should be completely carbon-neutral.
Preparations are also underway for the release of the Audi e-tron GT concept, which will roll off the assembly line at Bellinger Hef near Neckarsulm with the Audi R8 at the end of 2020. While a high-performance sports car with an internal combustion engine is still mainly assembled by hand, the Gran Turismo electric will be produced with a higher degree of automation in the body shop. Both models go through the same assembly, which is currently expanding from 20 cycles to 36 cycles. Specific electrical elements of the vehicle, such as a battery system or drive, are prepared in special workshops and installed on the assembly line in the form of a finished module.
Plug-in hybrids are produced in the same places as other electrified models: for example, the Audi Q5 TFSI e in San Jose Chiapa (Mexico) and the Audi A7 TFSI e in Neckarsulma.
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